These case studies give examples of campaigns we have run for happy RBI Digital Media customers. They give basic information of campaign objectives and outcomes achieved. If you would like a more detailed analysis for a presentation or help in putting together a campaign you are considering implementing then please do not hesitate to contact our sales marketing department. We will be more than happy to supply you with the materials you need.
| Client: | BP |  |
|---|---|---|
| Agency: | Mindshareinteraction | |
| Objective: | Achieving brand perception shift of BP and creating environmental issues in key verticals. |
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| Implementation: | Banner and Skyscraper ads with click through links to BP Microsite, 36 pieces of content written on 6 vertical markets. Content of microsite created by RBI editorial staff. Specifically designed to integrate with look and feel of key RBI sites. | |
| Results: | Campaign centered around maintaining presence and bringing BP Corporate image up to date and into public eye. In a two week campaign period BP logo was exposed 2million+ times with over 2800 visitors going to microsite and interacting with content. | |
| Requirements: | Screenshot of microsite alternate with BP corp advertising banners and skys. | |
| Client: | Virgin Atlantic Airways |  |
|---|---|---|
| Agency: | Universal McCann | |
| Objective: | To target Director level and key influencers responsible for booking business class travel and to increase on line booking. | |
| Implementation: | Rich media overlays across key segments of network. | |
| Results: | This campaign was about creating awareness with follow through to Ecommerce and to actually achieve on the spot online bookings. The campaign achieved 1.7% click through compared to an normal campaign industry average of 0.20% Client experienced a resultant increase in online bookings. | |
| Requirements: | Rotation screen shot of overlay with alternate of banner screen shots from campaign. | |
| Client: | Intercontinental Hotel Group (IHG) |  |
|---|---|---|
| Agency: | Carat | |
| Objective: | Increase Room bookings | |
| Implementation: | Using a combination of Banners, Skyscrapers and MPU’s across the network. | |
| Results: | Average 1% click thrus resulting. | |
| Requirements: | Rotation screen shots of ad units from campaign | |
| Client: | BT |  |
|---|---|---|
| Agency: | Zed Media | |
| Objective: | To increase awareness of current converged technology packages within the SME market. | |
| Implementation: | Using a combination of units across the network. Banner, Sky and MPU to drive traffic to BT site. | |
| Results: | BT continue the activity every quarter since initiation of campaign. Example clicks to site March/April 48,000+ | |
| Requirements: | Rotation screen shots of ad units from campaign | |
| Client: | Timesonline |  |
|---|---|---|
| Agency: | Mindshareinteraction | |
| Objective: | To attract high quality registrants to Timesonline | |
| Implementation: | Run of Network advertising consisting of Banners Skyscrapers and MPU’s | |
| Results: | An average 1.22% click through rate with over 5000 applications to register | |
| Requirements: | Rotation screen shots of ad units from campaign | |